Our Story

Unfiltered Beauty. Fully You.

At Nina's Makeup, we believe beauty starts with skin and ends with confidence. Founded by makeup artist and beauty educator Nina Arce, this brand is your space to explore makeup that feels like skincare and routines that feel like you.

Our goal? To take the pressure off perfection and put the joy back into beauty. From soft tints to barrier-supporting formulas, every product is tested, trusted, and personally selected by Nina—so you never have to guess what’s actually good.

We’re not here to cover you up. We’re here to help you show up.

Our Purpose

To create skin-first makeup that enhances, not hides—built on real routines, pro-level standards, and a community that celebrates every face, every phase, and every finish.

From Nina

"As a makeup artist, I’ve worked with all skin types, all tones, and all kinds of beauty goals. But one thing has always stayed true: people feel their best when they feel like themselves. That’s why I created Nina's Makeup—to offer products that support your skin, simplify your routine, and help you see beauty as something you already own.

This is real beauty. This is for all of us."


— Nina Arce, Founder & Artist